Marketing during a pandemic: a strategic planning tool created by Moroch
Marketers face hard choices in the months ahead. With the virus’ highly unpredictable trajectory and huge variations of marketing environments on a DMA level, we’ve created this strategic planning tool to help marketers make smart decisions on a local level. It covers media strategy, content strategy, and overall approach at each stage of the pandemic in order to maximize your marketing effectiveness and strengthen your brand.
We continuously pull data from each of these sources to create an informed score for every DMA.
Moroch is a full-service agency specializing in connecting the dots for multi-unit marketers. We’ve spent 40 years crafting brand strategies and local market plans that amplify your efforts and resonate with customers. We like to say that local is our super power because we don’t just do local marketing, we live local marketing.
Developing the right market strategy in the current environment is a true challenge. At Moroch, we specialize in helping clients including McDonald’s, Midas and Planet Fitness create audience-first strategies designed to get the most out of every market.
If you’re interested in having us do a deeper dive into your specific DMAs or run a market-by-market analysis we can make that happen. Just fill out the form or email Kelly Correia directly.