Each DMA is assigned a score of 1-100 based the eight major data points. The lower numbers being markets most heavily impacted by the virus and the higher numbers being markets furthest along the path to revival. You merely need to type in the name, state, city or zip code to find a specific DMA or use the map to connect directly.
Developing the right market strategy in the current environment is a true challenge. At Moroch, we specialize in helping clients including McDonald’s, Midas and Planet Fitness create audience-first strategies designed to get the most out of every market.
If you’re interested in having us do a deeper dive into your specific DMAs or run a market-by-market analysis we can make that happen. Just fill out the form or email Kelly Correia directly.